15 Things You Can Do to Get Represented by a Gallery

Artist Seminar:
15 Things You Can Do to Get Represented by a Gallery

So you’ve always wanted to show your artwork in a gallery. But how does that work?

Daniel Miller, owner of Duncan Miller Gallery, and founder of YourDailyPhotograph.com has developed a no-nonsense seminar for upcoming artists on how to develop your career so that a gallery will want to represent you. While Duncan Miller specializes in photographic art, the tips presented are appropriate for all fine artists.

“Artists constantly ask me for tips on how to advance their careers,” says Miller. “I took some time and developed my thoughts into the seminar below. I can’t guarantee this information will get you gallery representation, but these fundamentals will at least save you time, help you understand the process, and point you in the right direction.”

The seminar is 2 hours and includes plenty of time for discussion, questions and answers. Please join our email list and you’ll be priority notified of our seminar availabilities.

This seminar now contains a special section: “Bruised Fruit – Does excessive online exposure hurt an artist’s sales?” and will include a fast-paced, updated presentation of “15 Things You Can Do to get Represented by a Gallery.”

If you are not in the Los Angeles area and would like this seminar in your town, tell us where you are located: info@yourdailyphotograph.com

Updated topics include:
• Why artists shouldn’t drink the wine at gallery events

• The latest from Facebook

• Does Instagram sell valuable art?

• What does sell online, and what does not and why

• Are you currently represented, but feel under-represented by a gallery?

• Should I forget about galleries and just sell online?

• Harness the power of the collectors you didn’t know were around you

• Why you need to attend gallery events, and what to look for in a gallery

• Museums actually need your work (it it’s good)

• What it actually cost us to launch a recent artist’s career

• A few unusual ways to support the system that you want to support you

• Why you really want to be ready for a portfolio review with a gallery director

• Why you should make some of your editions in 3 or less

Here is what we want you to bring:
Bring an idea of a series of work you have for a gallery show (no work, just your ideas, description and narrative). We’ll explore and critique some of these ideas.

Seminar outline:

Understand the business of selling artwork
• What artists should know about how galleries are run. Consignments vs cash sales to galleries, how money and pricing works, payments. Understand what a good gallery does to earn their profit.

• Galleries are like museums
Once you’re in a good one, the others come along a lot easier.

• Be careful where you display your works
Coffee shops, too many group shows, etc are often not the best approach. Overexposure is your enemy.

Develop yourself
• One of your most important tools as an upcoming artist is your resume/CV. Work on it every day. We’ll share the specific content galleries look for in your CV.

• Social media
Facebook fan pages are free. Make yours today, and add to it every few days. Tips to maximize this. Don’t promote your personal page, promote your fan page.

• Web site vs. Facebook page
Are web sites becoming less-relevant? Learn four reasons why you might want to replace your web site with a Facebook page.

• Anyone can make one book. Show your maturity and your editing ability and make books a part of your new reality. We’ll cover what should be in the book, and what is the purpose of having one.

• Get published
Get your images published in print and on web sites. Learn the tips to make this happen. Publishing credits are a strong positive for your resume and career.

• Understand how to get media coverage.
Without stories to tell, there would be no press.

Your work
• Don’t present your work unless it is ready.
You only have one first impression and you really need to make it count.

• Where to get started showing your work
Photo fairs, portfolio reviews, group shows, alternate gallery space, etc.

• The technical quality of your work
How to prepare your work for showing and for display.

Be careful how you interact with galleries (don’t waste their time)
• Study the galleries you are considering carefully
You need to really study the type of work a gallery sells before you consider them as a possibility to represent you.

• Self promotion to galleries
Postcards, emails, letters, CDs, books, etc. What to send, when to send and why to send.

• Don’t be an idiot (very important)
How to interact with art dealers in public, in their galleries, during receptions and at art fairs.

• Gallery owners talk
Yes, we often compare details on artists and work (good details and bad ones).

• Followup and do what you say
Too many artists think they can be irresponsible and that’s okay. That doesn’t work so much anymore. Be good with your word, your reputation transcends every area of your life.


This outline is subject to change.